My Neural Network of Inspiration
Through Joan Borysenko, I learned about Peggy La Cerra's work on neural networks and the impact of neural networks on positive consciousness. As a result, I started digging more into Peggy's work on consciousness. After reading her most recent editorial in Spirtuality and Health, it did not take me long to remember a book that I read a few years back by Ervin's Laszlo on the Akashic Field that describes where spirituality meets science. By late Sunday night, I was rereading everything I enjoy and value about Multiple Intelligence and the work of Howard Gardner that have sparked new horizons in the disciplines of leadership, education and health.
All this synthezing spurred my imagination and creative process to begin to think thro ugh a new approach for developing a new scheme of thought leadership material my forthcoming book, The Tale of Meaningful Use. I have refocused to examine how to tell the story of where the intersection of science meets spirituality and healing. This is challenging subject matter to conceive and frame, and to embed in a culture of positive intention and healing.
Right now it seems very timely to convene people from science, investments and health to create a neural network of condition that inspires a change in scientific practice that builds sustainable practices for health, environment and economy.
The inspiration for this new line was a result of some wandering around I did this week attending events and investigating some stories and work of other people.
1. First, I attended a meeting of the Epilepsy Advocates hosted and funded by UCB Pharma. UCB has funded a unique program that I saw need for in the mid-90's after advocating for a family with a son, who had tonic seizure disorder. There was no easy way to synthesize the knowledge about seizures at this time, even with my exceptional skill of research and ability to contact and interview the intelligence that surrounded epilepsy at that time. The activity I sustained for Epilepsy, I found had relevance for numerous other communities of people suffering with or learning to construct a quality of life after a chronic or life threatening diagnosis.
My inquiring mind, assessed and synthesized what I knew about health, scientific research, medication, clinical trials and alternative medicine: how anyone who was chronically ill could claim a quality of life in the United States that assured them the capacity to function in the best way possible even when there was no cure.
There is an increase of people and families afflicted with this challenging diagnosis. There are now 68K elderly and a total of 200K people diagnosed annually with some form of seizure disorder. Seizure disorder usually accompanies another form of chronic or life threatening illness and results in a challenging pathway the patient and caregivers similar to what was depicted in the movie Lorenzo's Oil relative to Aleuko Dystrophy (ALD). Lorenzo's Oil is part of the AboutWorkEcology Film Roster.
While neither UCB or the Epilepsy Foundation are directly addressing issues of the cost of medications and access to the quality brand medication that works for all patients, this program was an exquisite representation of what kind of progress can be achieved through education that is patient centric.
2. In talking with Peggy LaCerra @ Joan's FB page in the company of some other good people, I was reminded how limiting I often see the new age movement in the US for all its glory. The focus seems to be so deeply on empowering an individual to act and claim a power of consciousness to take control over his/her life without regard for the complexity of circumstance that surrounds this person, e.g. economy, health and environment.
This raised a red flag for me in thinking about the people and communities harmed by the BP Oil Spill.
I see the region and people afflicted by the harm of this spill as individuals, families and communities of people faced with responding and learning through a crisis of change which most individuals cannot survive on their own. A case in point simply is the impact we know already on human health re: Benzene and how it can implode a rise in lymphoma and leukemia.
Bottom line, people have been inflicted and exposed to a form of harm that requires a response that is far greater than any one individual can muster.
This left me with 2 questions
a. How do we construct a health system to surround these people in the context of a new format of consciousness that assures everyone the resources they need to live and sustain?
b. How do we move beyond the boundaries of the economic system and mess that surrounds the US Federal Government and BP --- which empowers the world of blame and devastation? instead of empowering the opportunity for growth in our consciousness to work with others to create a neural network of conversation that gives rise to a quality transformation based on consciousness and quality science?
3. Everyone needs some good entertainment and work in front of them when the influx of media and news is depressing. In fact,
Paul Krugman's New York Times' editorial on Where did the Economists Go Wrong? inspired me, opposite what one would think in reading about how Paul views that the global recession has become a depression and why that is so.
The basis for Paul's editorial gives me a foundation from which to frame and present my own work as a positive opportunity and response. Paul believes that those who have money to spend have stopped spending it and therefore the response to the downturn in inhibiting innovation and creativity for much needed change. Paul also asserted that one significant symptom of the problem is that our system of government globally as reflected in conversations that surround the G-20, are out of date and not responsive to the change that is needed on a societal and global scale.
The real grappling for me at this time, comes with trying to gain an understanding of what conditions can give rise to a more rapid method of meaningful discovery of science that impacts the growing array of diseases that have resulted in 1 our of every 2 American's living with a chronic or life threatening illness and the recent news that 41% of Americans have cancer.
Is it solely about praying for miracles or can we stand behind people like the Crowley Family,
who organized themselves to care for two kids in need of treatment for Pompe Disease, where there was no scientific evidence that a treatment was possible. Dad John Crowley out of the inspiration he saw in his daughters will to live after a week of 3 near death experiences went out and raised the $100M required to assure the research that resulted in the clinical trial that saved her and her brother's life. While Crowly a BioTech Executive supported himself in the discovery process, he did not stop short of resigning to assure the ethic required (no conflict of interest) so his kids could be eligible for a sibling clinical trial.
You have to wonder why in this culture where there is money to fund activities like this, emotions and anger have to be part of the path of consciousness on the path to discovery which is a less than satisfying positive experience.
The research that was the real icing on the cake for me this week, came out of reading Ingredients for Sustainability: Sustainability report 2010/2009 for Danisco. I saw the announcement that the report was available on the website from @jeffreyhogue,
VP of Corporate Sustainability on my hootesuite dashboard for @workecology.
Danisco is a top 10 global leader in biotechnology. Danisco has a workforce of 6800 people who have formed a stakeholder engagement based on a a possibilistic risk assessment and future scenario. Danisco has chosen the top 4 most challenging areas of sustainability relative to its company and network of outreach business to business that include:
1. Food - reduce excessive waste, inefficiencies in production and challenges presented by a degrading environment:
2. Health - identify and act on the implications of an aging population of people who are obese and malnourished;
3. Energy - move from use of oil based energy to renewables;
4. Chemicals - find biobased alternatives with which to replace petrol based chemicals:
Danisco's claim and key driver to taking such a complex agenda few leaders would be willing to tackle. Of its 6800 person workforce, 80% of Danisco employees are inspired by an agenda of sustainability and view this kind of agenda an opportunity to use innovation as a key driver of influence to draw on imagination and creativity to create a "new reality."
While many people and companies use the excuse that sustainability is to complex, to costly and too difficult to innovate, within the Danisco report is a story and organization of achievements and metrics that assure innovation, progress and change.
Last Thursday when I received a link to this report, I was captured by its layout, presentation, journalism quality and much more. I replied to Jeffrey's twitter, "@JeffreyHogue, Extracting from how you map out the ingredient of your report.
I learned all of this from my initial skim of the report. By Sunday night, I learned that Danisco has "embedded a format of education," into its culture. The report left me with an impression that where While the report scored an A+ from GRI and achieved Deloitte stamp of approval, I found this report distinct from all other reports I have read in story, format, graphics and journalism.
This report conveyed to me that Danisco leaders have brought to life a company culture of change based on the key driver of innovation. This innovation practice had embedded a new format of education that I so frequently write about as a possibility. Danisco has made this culture real.
I am now organizing questions and a more detailed review of the report to deepen my understanding of this report. I want to learn how the authors, contributors and team that worked on this report brought to life so effectively through graphics, technology and journalism a description of a company at work that has actualizes sustainability through stakeholder engagement.
I want to capture a story fundamental to Danisco's mission, purpose and vision that conveys a story of why challenging opportunity is a qualification for the next wave of Sustainable Investing and a forum in which some of the most challenging issues relative to health, chemicals, foods and supply chains can be addressed for the common good.
Whether Danisco can or chooses to cooperate with me, I most appreciate this report for the possibility it represents for my documenting proof of concept regarding a thought leadership I have been midwifing for many years. Thanks you Danisco.
Good week to all,